91% of online U.S. adults visited a social networking service in the past month. In terms of numbers, that’s 129 million people, or 41.3% of the total population.What does this mean for brands, organizations and digital marketers? If you haven’t already embraced social media, it would probably be a good idea to do so quickly. It has become obvious that social media not just a fad but it has gone from novel to mainstream in about five years.
Social media can be a major business asset that helps organizations get found by their target market and engage with their audience.
SkySpark would love to discuss your individual Social Media needs and help you implement this part of your successful marketing plan.
The Multiplier Effect with Exponential and Viral Growth
Social media has proven that ideas, products and marketing can spread virally with Social Media and it reaches a huge market that can not be reached with traditional marketing. Viral marketing where people talk about and spread the message you want to convey is dependent on many factors including the message and channel that is used to spread the message. Social media is the primary medium for viral marketing where with the right message, you can receive exponential returns on your marketing investment.
Messages on Facebook spread from friend to friend. If my friend is a fan of Starbucks, they might ‘like’ one of their updates and I may see it in my news feed. This provides enormous marketing benefits to corporations. Friends of fans visit company websites much more often than the average Internet user. The graphic below shows that people who liked Starbucks visited Starbucks.com 418% more often than an average Internet user and friends of fans visited Starbucks.com 230% more often than an average Internet user. This shows the power of viral social media marketing.
Visitation frequency for Starbucks.com and Southwest.com
Social Media and Business to Business (B2B) Marketing
Business to business corporations have seen social media marketing emerge into a mainstream marketing channel to increase sales and engage their customers. Younger professionals are communicating through social media and purchasers and procurement staff are increasingly engaging in social media to find new opportunities, information and products. Social media has also been quickly adopted as an effective medium to recruit staff and new employees and to engage in an online community for targeted industries and professional networks.
Twitter has emerged as a major online communication tool and has been quickly adopted by the business community. SkySpark can help your corporation leverage the benefits of connecting with B2B and consumer clients through Twitter. An integrated social media strategy with Twitter, LinkedIn, Facebook, Google+ and more will give you the leading edge over your competition to engage and sell to new customers with a wider reach.
