Tag Archives: SEO Calgary

Using Social Media to Gain Credibility for SEO Companies in Calgary

Living up to its name, the web has become increasingly interconnected, especially on the social media front. For businesses in Calgary Social Media Marketing is a great to build a strong web presence and boost online credibility. Anyone can start an “online business” these days, but not all online businesses are treated with the same respect. Customers are becoming increasingly wary about websites that remain static and only seem to be there to collect traffic. Interacting through Social Media is a great way for a business to build credibility and put those who do business with them at ease that they are not taking a big financial risk with some stranger who really knows nothing about the business they are in.

Increase Your Authority
Posting updates on happening in your industry and interacting with users of your site on a daily basis will increase your overall authority in the field. Having your posts be “liked” by other users not only feels good, it also increases the amount of trust users have in you and improves your Search Engine Rankings. When it comes to SEO Calgary businesses can no longer rely on merely having the right keyword count in their articles, they need to be recognized as the authority in their field.

It’s about who you know
While one part of the Social Media Marketing formula for Calgary business is how many people you know, a more important part is who you know. When networking on sites like Twitter or LinkedIn, it is important to link up with the power users in your particular niche. Being in the company of other experts will help boost your own credibility and increase the amount of trust between you and your followers.

Share and Share alike
Social Media is all about sharing content with others. Encouraging your users to share your content with their friends and followers will not only increase your online credibility, it will also make you much more attractive to search engines whose algorithms just love sites whose content is shared. One of the easiest ways for a business in Calgary to encourage sharing is to include sharing options on their websites which allows users to share your content with their other social groups with one simple click.

Personality Counts
Sure you’re a business, but you are people too. Appearing too serious and business oriented on Social Media Calgary sites can actually have a negative impact on your SEO ranking. Social is the keyword in Social Media and appearing overly stiff will have people thinking you are there only there to promote and not to interact with them. People want to do business with other people so do not be afraid to show them that you are indeed a human being.

Share Only the Good Stuff
People do not subscribe to your feeds in order to look at subpar content. Be sure to increase your reputation by sharing only high quality content. Do not feel pressured to share mediocre content just because the creator of the content likes to share your stuff. While it is important to reciprocate, sharing content that is not up to snuff will cause people to start ignoring you.

Share Other’s Content
On the other hand, Social Media Marketing will only work for Calgary companies who are willing to show more than just their own content. The only way to become a respected voice in your niche is to share the best content you can find, even if it comes from your competitor.

Easy Does It
This is a Social Media Website, not a used car lot. Pushy sales tactics are not very social and might drive people away. Be personable, not pushy and let your customers get to know you before you start laying your promotions on them.

Building Traffic to Your Business Blog

Anyone with an email account can start up a business blog but maintaining a popular blog that utilizes search engine marketing to bring traffic to your business in Calgary is much harder. Whether you are a small business owner trying to tackle web marketing on your own or you are employee working for a larger company with the task of managing their business blog, there are a couple of proactive things which you can so that your content finds an audience.
SEO Web Marketing Calgary Tips:

SEO Friendly Content
Billions of searches are done every day through the use of search engines, the most popular being (say it with me) Google. It is almost foolhardy for you not to optimize your blog in way so that you are able to attract a steady stream from this giant river of online searchers. While some people might see using SEO search marketing tactics for your Calgary based business blog as something that could ruin the quality and creativity of your content, but that is simply not the case. While it can be challenging to include SEO Keyword content into your blog, when done right, it will be even be noticeable. Using basic SEO on-page tactics and techniques such as link building, you can steadily build up traffic levels and get your content on more computer screens.

Join Target Communities
Whatever your business is, there is probably a community, forum or Facebook page out there where your target audience likes to gather and share ideas. By joining these target communities and participating in discussions and forums you help build your reputation and your business’ credibility. For example: a SEO Marketing Calgary business might want to join a forum on web search engine marketing techniques for Calgary based businesses. By joining this sight and sharing content and this business will undoubtedly start getting more people checking out their business blog.

Take it Easy
Also, while you might be tempted to immediately go into a sales pitch talking about how great your SEO Calgary based company is, it is better to ease yourself into the community and provide other members with quality content and advice. Eventually, your new community will go to your site freely to find out what other great stuff you have to offer.

Find Friends Who Like to Share
Once you join your target communities, look for users who are active in social media or have blogs of their own. These people are more likely to share the content that you provide and provide more links to your business blog. Just make sure that you provide quality content that these power users are going to be willing to share.

Social Networking
Facebook is not going to go away and neither are Google+, LinkedIn or Twitter. In order to take advantage of the new era of search engine marketing and keep your Calgary Business Blog relevant it is imperative that you have profile on all of these social networking sites. Be sure to fill out your profile completely so people know what you are all about. Also, follow the big players in your industry and share content and queries on a regular basis. Interacting in these social media circles is a sure way to build trust and credibility.

Linking
If you write a post and it refers to an earlier post on, be sure to provide a link to the older post in your new one. This will not only provide your readers with a more valuable content, it will also give your older posts new life in the search engines.

Comments
Relevant comments are golden in the eyes of search engines. If someone comments on your post, be sure to comment back to answer in queries and do not be afraid to provide them with links to other posts that you may have written. Also, be sure to provide relevant comment to other industry bloggers that you follow. These comments allow you the opportunity to provide links to your own site, which equals more traffic portals to your own blog. Commenting, or even a Guest Article on other sites is another great way to get links out there and increase your search engine presence.

Debunking SEO Myths in Calgary

When it comes to search engine optimization, Calgary web businesses tend to fall prey to the various myths concerning SEO optimization techniques. Since search engines like Google keep their algorithm secrets safer than the recipe for Coca Cola, misconceptions about what works and what does not work for search engine optimization abound. Like all rumors, all it takes for one of these SEO myths to spread like wild fire is one errant blog post.

Here are five myths from the world of Search Engine Marketing that can actually damage your overall page ranking:

1. Toolbar page rank means something
Where you are ranked in Google’s toolbar no longer has any bearing on your actual page rank. Once upon a time in SEO, the higher your site’s toolbar page rank, the more attractive it was to the search engine. This meant if your toolbar page rank was less than 4, you were less likely to attract links from other webmasters. While many search engine optimization companies in Calgary still follow this link building strategy, it has been proven that Toolbar page rank no longer plays a factor in your site’s overall rankings

2. The META Keywords tag boosts your ranking
While it does not do any harm, creating a META keywords tag will also do nothing to increase your sites overall rankings. Google announced they quit using them in their algorithms several years ago. Adding the tag to your site for the sole purpose of Search Engine Optimization is a waste of time for Calgary businesses. META Descriptions are another story. While they also have no affect on your page ranking, these “snippets” of information about your site can help increase your click through rate.

3. Regular search engine submittal is necessary
Trust me, if you are out there, search engines are going to find you. Many SEO firms in Calgary still charge their clients outrageous fees to submit their sites to a search engine multiple times when doing so is free and one time is enough to get you noticed. In fact, your site will probably be indexed even without submittal once you get a few visitors and links.

4. Nofollow backlinks are not worth anything
Once thought to be worthless to overall page ranks, many SEO Calgary professionals are now convinced that nofollow links do play a factor in a Search Engine’s algorithm. The fact that highly regarded sites like Wikipedia use nofollow links is considered proof of this. Also a link is a link and can refer visitors and future customers to your site, making them very valuable indeed regardless if it is nofollow or not.

5. Linking out is bad
In fact linking out is good. While some webmasters consider having too many outgoing links on their site to be detrimental to their page rank, the opposite is actually true. Google likes to rank sites that offer the best user experience, and providing useful links is considered to be very user friendly. This makes out linking very smart search engine optimization for Calgary companies. Also, having no links out whatsoever will definitely hurt your ranking. Just make sure the links you provide do not lead to anything malicious or spammy.

Online Techniques for Affordable SEO in Calgary

As we continue to climb out of the great recession, many business owners are still faced with a very limited marketing budget in which to work with. With print advertising going the way of the horse and buggy, many Calgary companies are turning to web marketing techniques in order to promote their products and services. Here are some affordable SEO techniques for Calgary companies to use in order to promote their products online without breaking their budget.

Inexpensive SEO Calgary Online Marketing Strategies:

Videos
With fast streaming data becoming the norm now, everyone, especially search engines, loves informational videos. In fact, making a video series and starting a YouTube or Vimeo Channel for your business is much more effective at getting you ranked than your basic SEO business strategies. With a little creative imagination, you can create great content with links to your site that will target the right kind of cliental.

Lists
When it comes to affordable and inexpensive SEO Calgary businesses know the value of having a list of potential clients that you can send emails too. Even if half of your sent email messages wind up in somebody’s spam box, email marketing is still one of the most effective online marketing techniques that is out there. In order to maximize the impact of your emails, be sure to provide content that is valuable to your prospective clients.

Directories
Business Directories are a great way to drive business to your site. By making sure that your site is listed on all relevant business directories, people will be better able to find you and you will create a bigger web presence in the eyes of the search engines through the creation of backlinks. Listing your site is generally easy and a very effective technique when it comes to affordable SEO Calgary online marketing techniques.

Landing Pages
When you launch a new online advertising campaign, people might very well forget why they clicked on a link if they suddenly find themselves on your site with no idea what they should do next. A much better strategy is to create a Landing Page which takes off where your ad left off and reminds people why they clicked onto your site in the first place. Landing Pages are a Basic SEO technique that all Calgary based business should utilize. They are relatively easy to create and should utilize the same type of messaging and branding of your online ads. Use split testing in order to maximize your conversion rates of these created landing pages.

White Paper Sharing
Do not rely solely on online ads to drive traffic to your business. White papers, reports, and power point presentations are effective ways to get your message to your target audience as well. By sharing them on sites like Scribd or Slideshare, you help ensure your credibility and increase the overall rank of your site. By including links back to your site in this white paper content, you provide yet source of traffic to your site for people who engage themselves with your content.

High Quality Content
A Cheap SEO Company in Calgary might be able to provide you with generic content that is dated and only slightly different from your competitors, but that will only take your site so far up the rankings list. What search engines really love is fresh, high quality content that is relevant to your particular business niche. Create a steady flow of quality content in all forms of media : articles, blogs, videos, podcasts and white papers. If you do not have time to do it all yourself, hire a online content specialist to help you out.

Friendly SEO Calgary Content
The most affordable SEO Content for your Calgary business is content that is search engine friendly. Be sure to include all of the relevant keywords in your press releases in order to find your target audience. This is where hiring a qualified and dedicated content specialist can really come in handy.